Process, strategy, lessons, and other quiet thoughts.
The Internet Loves Ugly: How to Grow Your Brand with Real, Unfiltered Content
Stop over-polishing your posts. Learn why real, relatable, and imperfect content builds trust and helps your brand grow online.
Why Writing Your Own Copy Might Be Costing You More Than You Think
This isn’t one of those “you just need better copy” pep talks. It’s a real conversation about what happens when your brand grows, but your words don’t keep up. If your copy is starting to feel a little flat or too polished to actually sound like you, you’re not alone.
You Can’t Automate Personality, and That’s the Whole Point
Let’s talk about it: AI is helpful, but it can’t give your brand actual personality. This blog is for the founders who want to sound like themselves again, and the copywriters who wonder if their words still matter (they do). It’s a reminder that clarity, emotion, and soul can’t be automated and they shouldn’t be.