Black silhouette of a person's profile with hair represented, and the text "by md." in purple italic font.

Conceptual brand and campaign case studies built from strategy, storytelling, and creative direction.

A person with dark hair wearing a beige coat standing outdoors under a partly cloudy sky.
Pink and white cherry blossoms on a tree branch against a bright sky.

A glimpse into conceptual brand case studies.

This is where I explore the thinking behind imagined brand worlds, from naming and messaging to visuals, content ideas, campaign angles, and the small decisions that make a concept feel clear, intentional, and worth remembering.

A white cloud-shaped perfume bottle with a blue cap, a red apple-shaped perfume bottle with a brown stem, and two cherries in the foreground, all on a soft fabric surface with a light background.
An open scrapbook with stickers and drawings, surrounded by art supplies, dried roses, small polaroid photos, and tape on a white surface.

Dropping soon